There is a movie that I saw a few years ago by the name of Master and Commander (it stars Russell Crowe and Paul Bettany).  I was always struck by a scene where Bettany, the only doctor on board, has a malady that requires him to be opened up and operated upon. They resort to using mirrors and glasses and alcohol (lots of it!) so that he can operate on himself.


It’s about as easy to diagnose, prognose, and treat oneself within a business setting – it tends to be extremely painful and clumsy.  We are inherently much more at ease identifying and treating other’s problems than one of our own – in fact, attorneys (of which we have quite a few as clients) have a witty saying: A lawyer who represents himself has a fool for a client. Many web designers even hire others to design their websites! It’s pretty hard to get out of your own head and be your own customer.

Why am I telling you this?  Beyond an indirect way of gently suggesting that you consider CSR for our service offering, it’s also a segue into the journey we recently embarked upon. As of January of this year, we have benefited from the use of a wise consultant that periodically meets with us to point out the blindingly obvious things we ourselves are missing in the management and growth of our business.  A specialist (he works with consultants like ourselves), he is enabling me to not have to be in the precarious position our poor Mr. Bettany finds himself in the above film clip.

Think about it and act – put some shoes on the cobbler’s children.  Avoid having a fool for a client.  Take the step to sanity.

An Atlanta native, Alex graduated from Georgia Tech with a Bachelor's degree in Management and received a Master's degree in Information Systems from George Washington University. After a 15-year career in manufacturing, health information management, and financial services, Alex broadened his experience even more by working in diverse industries ranging from multiple professional service verticals (e.g., law, medical, engineering, etc.) to the non-profit sector. He was instrumental in the turn-around of a public company which subsequently sold for $300MM. Alex's root's run deep through the Atlanta community he serves. He is a mentor in the Georgia Tech Mentor Jackets program, President Emeritus of the Georgia Tech Intown Alumni Network, and an event sponsor for the George Washington University Alumni Association Atlanta Club. He currently serves on the boards of Pinecrest Academy and Lifecycle Building Center, a nonprofit community resource whose mission is to make the lifecycle use of the built environment increasingly efficient and sustainable.