Okay, I’m dating myself here…

“I’m not a doctor, but I’m still going to give you medical advice”

For those of us that may be children of the 80’s (or was it 70’s?), the phrase “I’m not a doctor, but I play one on TV!” may bring back memories of cheesy commercials on TV and some vague references to SNL.  With the work that we do with professional service providers, I find myself prefacing many of my statements with variants of the above phrase.

We work with experts—people who really know their stuff.

I don’t want to presume to give them advice on areas upon which they are experts. However, I am no dummy.  We have common sense, experience we pick up from client to client, and our own experts on the team in these specific areas.  We have developed a body of knowledge and expertise that enables us to provide great advice (and then the results to back it up) on matters that go outside of our core expertise on strategy and execution.

There’s also the benefit of an outsider’s perspective.  We won’t tell you how to litigate a case or prepare taxes, and that can work in everyone’s favor.  Business owners spend their time immersed in the day-to-day of their firms, and it can be hard to see the bigger picture.  We don’t get caught up in the details of the services.  We challenge the unspoken assumptions that make their way into the company’s strategy, and often that’s exactly what’s needed.

Our team may not all be doctors (or attorneys), nor play them on TV, but we can make a difference for other experts.

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