I have been schooled of late on the best practices of social media.
“Keep it fun.”
“Keep it light.”
“Make it about establishing your voice and having a watercooler chat.”
“Don’t go too business-y or you’ll lose ‘em.”
I get it; I hate reading boring blogs and posts that seem like a long commercial. However, I also was told that every so often, it’s okay to answer specific things that are business related.
This is one of those posts.
Starting with my Mom (may she rest in peace) and continuing on with my Dad, the question, “Yes, but what do you do?” is one that I have wrestled to answer for years. It has led me to spend a lot of time and effort sharpening our marketing message, learning how to talk about our service offering, and not being as subtle as I used to be when talking to people about what we do and how we do it.
Here’s what we do:
- We work with experts that have done a darn good job at growing their business and can’t figure out the next step.
- Typically, it’s because they went to school to be something (attorney, physician, engineer, architect, CPA, etc.) and were never taught how to run and grow a business. I am always impressed at what people are able to figure out on their own while also practicing their craft.
- We engage with them on a personal, as well as business, basis and come up with a plan.
- This plan takes into account a lot of variables and has the perspective of a generalist (like me) as well as a expert (like my client but that is on my team) to come up with a plan of attack to get that business owner to their desired goal(s).
- After we develop the plan, we then offer the client the opportunity to take that same plan and implement it with them or for them.
That’s it in a nutshell.
We have happy, referenceable clients who don’t feel alone anymore and get peace of mind and a lot more money than they used to get (because of what we do to fix and grow their business).
How’s that? Did that answer the above question?