Happy New Year!

A while back, we discussed the 3 reasons why your company will fail without a mission statement.  Though all true and essential, it was a little scary and sought to grab your attention by using the ‘f’ word.

Now let’s talk about this important issue with a positive twist: “focus insurance.”

We have had the incredible good fortune (mostly because we have eaten our own cooking on this whole mission thing!) of not only having great clients but having great repeat clients.  As a matter of course, these repeat clients are repeat clients because they moved from our Basic Service offering (the strategic planning session) to the Core Service (implementation of the strategic plan).

In order to ensure that the plan remains relevant and fresh, each year we reconvene all parties involved and “refresh” the plan. This has the following benefits:

  • The mission, vision, and values can be “pounded on” to make sure that they are relevant and appropriate – after all, if these are your guide rails, we better make sure they are solid and will hold when tested!
  • Strategic objectives can be evaluated – those completed can be celebrated; those delayed can be scrutinized to determine if they still belong on the list and, if so, where; new objectives can be identified, added and prioritized.
  • The 5 year pro-forma can be reviewed and a new 5-year look can be cast.

What does all of this have to do with “focus insurance”?

When you go through this exercise periodically, it’s like weeding your garden and then staying on it periodically.  Little weeds (i.e., deviations from the plan or errors) can be pulled when they are young and tender – and before they turn into gargantuan vines of kudzu!  Likewise, those things that were determined to be central to the fulfillment of your organization (e.g., debt reduction, growth into a new market, adding a new practice area, etc.) can be vetted and reinforced.

It’s January and the start of a new year – are your “focus insurance” premiums paid up?

Alex is an Atlanta native. He graduated from Georgia Tech with a Bachelor’s degree in Management. He went on to receive a Master’s degree in Information Systems from The George Washington University. After a 15-year career in manufacturing and financial services, Alex broadened his experience by working in diverse industries ranging from health information management to the non-profit sector. He was instrumental in the turn-around of a public company which recently sold for $300MM. Alex serves as a mentor in the Catholic Charities Leadership Program as well as the Georgia Tech MentorJackets program. He is President Emeritus of the Georgia Tech Intown Alumni Network and an event sponsor for the George Washington University Alumni Association Atlanta Club. He was instrumental in the foundation of NobisWorks (f/ka Recycletronics), an e-waste recycling business that provides employment for disabled veterans and funds training programs while reducing e-waste in landfills. He also serves on the boards of Lifecycle Building Center and Pinecrest Academy. He and his wife María are active members of the Cathedral of Christ the King in Atlanta and are the parents of five children ranging in age from adolescent to young adult.