I own a small consulting firm and it will probably always be small. But is a small solution always better? You might think I’d suggest yes given the previous statement, but truthfully, that’s not always the case.

In my time in Corporate America, I sometimes was tasked with working with the big guys. There may have been a problem and the board decided to call in one of the Big 8 (or 6 or 4 or whatever the right number was at the time) because “No one gets fired for using (fill in the blank of the big consultancy).” I would work with the team that was deployed, my team and I would prep them with the situation, alternatives and what we believed was the best solution. They would nod wisely, disappear with our work and, presto-changeo, deliver a solution to the board that looked eerily familiar.  We would implement it under the cover that the consultancy offered, and the day would be saved.

Sometimes, you need a lot of bodies to wrestle a big alligator to the ground. Some challenges require a team of specialists and a team of generalists, and you may even need to deploy teams of folks all over the geographies in question. If you need that, a small solution is probably not going to serve you well.

On the other hand, if you are a small enterprise or have a large enterprise but are wrestling with a very specific, well-defined problem, smaller might be smarter and better.

CSR exists to create greater happiness and wealth for businesses and their owners. We get into the specifics of each business or client’s current strategic plan and then work ‘from the inside’ to make meaningful and financially rewarding improvements. This requires passion, camaraderie, insightfulness, tenacity, versatility, and hard (hands-on) work, all of which are hallmarks of CSR’s approach.

I don’t know of any big consulting firm that does it for the client population we serve, in the way we do it, and with our compensation model.

Big is great; we think small is better.

Alex is a game changer, a fixer, and a no-nonsense entrepreneur who gets to the heart of the matter with business owners. Alex has more than 25 years of experience driving organizational change through strategic planning and execution. By focusing on a client’s specific value and the subsequent growth and scaling of the enterprise, Alex has driven businesses to more than 11M in revenue growth, with up to 61x ROI on their investment. An Atlanta native, Alex graduated from Georgia Tech with a Bachelor’s degree in Management and received a Master’s degree in Information Systems from George Washington University. After a 15-year career in manufacturing, health information management, and financial services, Alex broadened his experience even more by working in diverse industries ranging from multiple professional service verticals (e.g., law, medical, engineering, etc.) to the non-profit sector. He was instrumental in the turn-around of a public company that started at $18MM and subsequently sold for over $300MM. Alex’s roots run deep through the Atlanta community he serves. He is a mentor in the Georgia Tech Mentor Jackets program, President Emeritus of the Georgia Tech Intown Alumni Network, and an event sponsor for the George Washington University Alumni Association Atlanta Club. He currently serves on the board of Pinecrest Academy and past board chair of Lifecycle Building Center, a nonprofit community resource whose mission is to make the lifecycle use of the built environment increasingly efficient and sustainable.