Not only is the song by The Byrds a good reminder that it’s time to turn with a new season (it actually comes from Ecclesiastes 3:1-8), but the weather forces you to admit that there is change (and, if you’re in Atlanta, pollen) in the air. What does that change bring?
The change of the season means a few things for CSR this year. Did you know that April makes 17 years that CSR has been in existence? April this year is also super special as my lovely wife and I celebrate 30 years of marital bliss (we got married at the age of 5…) – what else is notable about spring? We have cyclic surges in clients onboarding. Being in business for 17 years enables you to make observations and take notes on these trends, and spring always has a trend of onboarding new clients.
Perhaps it’s the same impetus to clean out your home, start exercising (again), and the renewal of life this time of year, but year-after-year (happens around back-to-school time and New Years, too), the folks that I have discussed CSR with over the months suddenly decide to take the plunge in Spring.
Are you ready to turn with the season?