Our Team

Alex Muñoz, Principal and Owner

Get to Know Alex

Alex is a game changer, a fixer and a no-nonsense entrepreneur who gets to the heart of the matter with business owners. He has more than 25 years of experience driving organizational change through strategic planning and execution and specializes in turn-around, start-up, and M&A situations.

An Atlanta native, Alex graduated from Georgia Tech with a Bachelor’s degree in Management and received a Master’s degree in Information Systems from George Washington University. After a 15-year career in manufacturing, health information management, and financial services, Alex broadened his experience even more by working in diverse industries ranging from multiple professional service verticals (e.g., law, medical, engineering, etc.) to the non-profit sector. He was instrumental in the turn-around of a public company which subsequently sold for $300MM.

Alex’s roots run deep through the Atlanta community he serves. He is a mentor in the Georgia Tech Mentor Jackets program, President Emeritus of the Georgia Tech Intown Alumni Network, and an event sponsor for the George Washington University Alumni Association Atlanta Club. He currently serves on the boards of Pinecrest Academy and Lifecycle Building Center, a nonprofit community resource whose mission is to make the lifecycle use of the built environment increasingly efficient and sustainable.

 Alex and his wife María are active members of the Basilica of the Sacred Heart in Atlanta and are the parents of five children ranging in age from adolescent to young adult.