How to Sell Candy without Selling Candy

How to Sell Candy without Selling Candy

One of the most important things I’ve ever learned about sales is that you rarely sell your actual product. Tool manufacturers don’t sell drills, they sell perfect holes. Porsche doesn’t sell cars, they sell status, self-esteem, personal validation,...
In 2017, Become a Morning Person

In 2017, Become a Morning Person

This year, forget losing weight or drinking veggie smoothies. Become an early bird! Or rather, start your days off earlier, if you’ve never been a morning person. Don’t just get up ten minutes earlier so you have some extra time to get ready. In her ebook...
Entry Level Book Recommendations: Part 2

Entry Level Book Recommendations: Part 2

Earlier this year, I wrote about books that entry-level employees should read in order to get up to speed on business basics: This is not a blog post for the MBAs and “higher-ups.” This is for the ​entry level folks out there who may not know much about business as a...
What’s Your Wrench?

What’s Your Wrench?

In my last post, I described ‘keepawakes,’ an issue we explore during the personal goals section of strategic planning sessions. Another important question to consider is that of ‘wrenches.’ A wrench is something in one’s personal life...
Keepawakes: This Is Your Brain on Anxiety

Keepawakes: This Is Your Brain on Anxiety

As fallible humans, our thoughts are not always in sync with reality. Indeed, even when our conscious minds know to disconnect ourselves with something that we can’t change or that is false, we can still be plagued with persistent, unproductive thoughts. During...