Guest Post: Can I have your attention

Guest Post: Can I have your attention

Guest post by Wendy Guarisco. Wendy Guarisco has 30 years of experience as a communications and marketing professional. She’s worked with Fortune 500 companies, one-man shops, and everything in between. And as the founder of her own media consulting firm, Guarisco...
Ten Ways to Get the Most Out of Media Appearances

Ten Ways to Get the Most Out of Media Appearances

John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” As a publicist, I couldn’t agree more! It’s hard to think of a business that couldn’t benefit from some positive press coverage....
When Should You Hire a Personal Assistant?

When Should You Hire a Personal Assistant?

My conversations with Alex about this topic went the same way that most of our conversations about change go. Alex: You need help, let’s get you a personal assistant. Wendy: I don’t know how to do that. I don’t need it. I don’t want to. Alex: You’re spending a lot of...