We are (even more!) energized at CSR these days:

  • The frozen pipeline of new business has unfrozen with a vengeance.
  • Our internal marketing team is buzzing with energy and new approaches – including one of the members of the Muñoz clan, Sofía!
  • Our marketing team focused externally is really making a big difference with our clients – we are finally able to tell all of our clients “Yes, we can implement that part of your strategic plan that has to do with marketing!” and know that we have enough capacity.

So what does this have to do with the blog title?

I was directed, by Sofía, to write a three part series on why we are called what we are called – CSR.  And, no, it doesn’t stand for Corporate Social Responsibility!

CSR stands for Consulting, Solutions, and Results – I’ll give you the very intentional story starting with “Consulting.”

What a blasé word to include in a name – however, I have a reason!

Way back in 2002 (whew!), I was coming out of corporate America.  I was tired of the big consultancies coming into the Fortune 500 companies in which I was working and facing the following:

  • Them: “Hi, I’m from _______(fill in the name of a Big 4 consultancy) – what’s going on here?”
  • My team and I: “Here’s the deal – we need to do X, Y, and Z and the board needs your cover so that we can get these things done.”
  • Them: “Sounds good – so…any thoughts on how this gets done?”

We would then pull out the deck that we had already put together, they would slap their logo on it, and then present it.

Bingo – initiatives approved.

I get Consulting – you need experts that know what they’re doing.

Experts who can take you by the hand and who care and are going to take you from point A to point B.

Getting that map, that guidance, that…knowledge sharing is key.

But you can’t stop there.

See Part 2: Solutions

Alex is a game changer, a fixer, and a no-nonsense entrepreneur who gets to the heart of the matter with business owners. Alex has more than 25 years of experience driving organizational change through strategic planning and execution. By focusing on a client’s specific value and the subsequent growth and scaling of the enterprise, Alex has driven businesses to more than 11M in revenue growth, with up to 61x ROI on their investment. An Atlanta native, Alex graduated from Georgia Tech with a Bachelor’s degree in Management and received a Master’s degree in Information Systems from George Washington University. After a 15-year career in manufacturing, health information management, and financial services, Alex broadened his experience even more by working in diverse industries ranging from multiple professional service verticals (e.g., law, medical, engineering, etc.) to the non-profit sector. He was instrumental in the turn-around of a public company that started at $18MM and subsequently sold for over $300MM. Alex’s roots run deep through the Atlanta community he serves. He is a mentor in the Georgia Tech Mentor Jackets program, President Emeritus of the Georgia Tech Intown Alumni Network, and an event sponsor for the George Washington University Alumni Association Atlanta Club. He currently serves on the board of Pinecrest Academy and past board chair of Lifecycle Building Center, a nonprofit community resource whose mission is to make the lifecycle use of the built environment increasingly efficient and sustainable.